Matcha Basics & Buying Guide
Explore Matcha Guides-
How to Choose the Best Matcha Powder
Read the guideFind the right matcha for your taste, budget, and favorite way to drink it.
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Beyond โCeremonial Gradeโ
Read the guideLearn what matcha labels tell youโand what to look for beyond the grade.
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Why Matcha Tastes Umami or Bitter
Read the guideExplore theanine and catechins, and what they mean for the flavor of your matcha.
Recipes & Preparation
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Why Does Your Matcha Taste Different?
Read the guideExplore what can change the flavor of your usual cup of matcha.
Tools & Care
Explore Tools & Care-
Choosing a Matcha Starter Kit
Read the guideExplore matcha kits and find the tools you need to get started.
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Choosing Your Matcha Bowl
Read the guideFind a chawan that suits your style and the way you prepare matcha.
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Caring for Your Matcha Whisk
Read the guideLearn how a whisk holder helps your chasen keep its shape between uses.
Japanese Tea
Explore Japanese Tea-
What Is Hojicha?
Read the guideDiscover hojichaโs roasted flavor and find your favorite way to enjoy it.
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Sencha vs. Matcha
Read the guideLearn how sencha and matcha differ in flavor, preparation, and everyday use.
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Inside the Matcha Industry
Explore More Matcha Insights-
What โUji Matchaโ Really Means
Read the guideExplore what the Uji name means and why the origin of your matcha matters.
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Buying Authentic Marukyu Matcha
Read the guideLearn what to look for when shopping for Marukyu Koyamaen matcha online.
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Understanding Matcha Prices & Availability
Read the guideUnderstand what influences matcha prices and why your favorites may sell out.
Meet the Makers
Meet the Makers-
Meet Our Matcha Maker
Read the storyJoin our journey to meet the maker behind Luna Matcha and discover the care behind every cup.
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The Craft of Suikaen Chasen
Read the storyDiscover the craftsmanship behind traditional bamboo whisks from Suikaen.
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Handcrafted by Harahiko Kiln
Read the storyExplore the handmade matcha bowls created through our collaboration with Harahiko Kiln.
