Our Home
Luna Matcha was born in Sawtelle Japantown, one of America's most vibrant destinations for Japanese food, craftsmanship, and culture.
For generations, this neighborhood has connected Japan and Los Angeles through its restaurants, cafés, markets, and artisans. Every day, people come here to experience authentic Japanese culture—not as a tourist attraction, but as part of everyday life.
We're proud to call Sawtelle home, because we believe authentic Japanese craftsmanship deserves an authentic home.
Our Promise
We don't simply source products.
We build relationships with the people who make them.
Every tea, every whisk, and every bowl is carefully chosen because we genuinely believe it deserves a place in someone's daily ritual.
We believe authenticity comes from trust, not trends.
Our Matcha
Our organic matcha comes from Kagoshima, Japan's leading region for premium organic tea.
Its volcanic soil, clean water, and generations of dedicated tea farmers produce matcha with remarkable color, rich umami, and exceptional balance.
Alongside our own organic collection, we're proud to offer authentic teas from Marukyu Koyamaen and handcrafted Takayama Chasen made by Suikaen—some of Japan's most respected names in tea craftsmanship.
Guided by a Tea Master
Every Luna Matcha product is selected together with Tea Master Hiroyuki Mori.
As one of Japan's highest-certified tea professionals, he helps ensure every product reflects the quality, authenticity, and craftsmanship we proudly stand behind.
Because exceptional matcha begins long before it reaches your bowl.
Our Vision
We believe matcha shouldn't exist only in tea ceremonies.
It belongs in modern kitchens, creative studios, cafés, and everyday routines.
Our goal isn't to modernize Japanese culture.
It's to make authentic Japanese craftsmanship feel natural, approachable, and relevant for today's lifestyle.
That's what The Way Matcha Should Be. means to us.
Our Philosophy
In Japan, there's a word we treasure:
On-gaeshi.
It means giving back with gratitude.
As Luna Matcha grows, we hope to share more than exceptional matcha.
We hope to share the craftsmanship, generosity, and spirit that have shaped Japanese culture for generations.
Visit Us
Whether you're exploring Los Angeles or discovering us online, we invite you to experience Sawtelle Japantown, one of LA's most beloved neighborhoods for Japanese food and culture.
Luna Matcha is located inside Lune Noir, a curated Japanese lifestyle boutique in the heart of Sawtelle.
Stop by to discover authentic Japanese matcha, handcrafted tea tools, and products sourced directly from Japan.
We'd love to welcome you.
Welcome to Luna Matcha.
Authentic Japanese craftsmanship.
Thoughtfully curated from Sawtelle Japantown.
Curating Heritage:
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Beyond the Whisk
We believe Japanese elegance shouldn't feel like a dusty relic; it should enrich your modern American lifestyle. This is why we are proud to be an Authorized U.S. Retailer—not just an importer—for some of Japan's most prestigious traditional crafts.
From the 500-year legacy of Suikaen Takayama Chasen to the sparkling precision of Edo Kiriko, every item in our collection is hand-selected to bring a touch of Japanese excitement to your daily life.
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Koransha (Arita Porcelain)
KoranshaOften referred to as the "Meissen of Japan," Koransha is a purveyor to the Imperial Household Agency. We curate their most modern, sophisticated pieces that blend seamlessly into contemporary homes.
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Kagami Crystal (Edo Kiriko)
Kagami CrystalAs the supplier of 100% of the glassware used by the Imperial Household and Japanese embassies worldwide, Kagami represents the pinnacle of Japanese glass art.
