Things Nobody Told Me About Matcha

I Kept Hearing the Same Thing About Organic Mat...

Everyone says organic sounds better. But after visiting tea producers and building LunaMatcha, I kept hearing one thing: truly great organic matcha is much harder than people realize.

I Kept Hearing the Same Thing About Organic Mat...

Everyone says organic sounds better. But after visiting tea producers and building LunaMatcha, I kept hearing one thing: truly great organic matcha is much harder than people realize.

I Started Seeing Too Many Suspicious Marukyu Li...

Fake matcha isn’t always obvious. After seeing too many suspicious listings online, I realized package photos, colors, and expiration stamps don't tell the whole story.

I Started Seeing Too Many Suspicious Marukyu Li...

Fake matcha isn’t always obvious. After seeing too many suspicious listings online, I realized package photos, colors, and expiration stamps don't tell the whole story.

Is Buying Marukyu Koyamaen from Japan Actually ...

Yes, buying Marukyu Koyamaen from Japan can be cheaper. But after importing matcha myself, I learned that shipping, customs, exchange rates, and delays can change everything.

Is Buying Marukyu Koyamaen from Japan Actually ...

Yes, buying Marukyu Koyamaen from Japan can be cheaper. But after importing matcha myself, I learned that shipping, customs, exchange rates, and delays can change everything.

Why Do Influencers Use 6g of Matcha? The Latte ...

Ever notice influencers using 6g of matcha for lattes? I tested different matcha amounts, milk types, and latte styles—and discovered that the answer depends on more than matcha itself.

Why Do Influencers Use 6g of Matcha? The Latte ...

Ever notice influencers using 6g of matcha for lattes? I tested different matcha amounts, milk types, and latte styles—and discovered that the answer depends on more than matcha itself.

I Thought “Ceremonial Grade” Meant the Best Mat...

I used to think “Ceremonial Grade” simply meant the highest-quality matcha. Then I visited tea producers in Japan and realized something surprising: almost nobody used the term. Here’s what I...

I Thought “Ceremonial Grade” Meant the Best Mat...

I used to think “Ceremonial Grade” simply meant the highest-quality matcha. Then I visited tea producers in Japan and realized something surprising: almost nobody used the term. Here’s what I...

Steve from LunaMatcha sharing authentic Japanese matcha and tea culture at a Los Angeles community event.

The Matcha Industry Files The Complete Guide to...

After years selling matcha in Los Angeles, visiting tea farms in Japan, and talking with thousands of customers, I realized many matcha “rules” aren’t the full story. This is the...

The Matcha Industry Files The Complete Guide to...

After years selling matcha in Los Angeles, visiting tea farms in Japan, and talking with thousands of customers, I realized many matcha “rules” aren’t the full story. This is the...