Matcha Basics & Buying Guide

An open ivory tin of matcha beside a small mound of green tea powder on a textured cream background.

Beyond โ€œCeremonial Gradeโ€: What Matcha Labels D...

Matcha has become far more popular in America, but its labels have not necessarily become more informative. Understanding what is in the package requires more than color, Japanese imagery, or...

Beyond โ€œCeremonial Gradeโ€: What Matcha Labels D...

Matcha has become far more popular in America, but its labels have not necessarily become more informative. Understanding what is in the package requires more than color, Japanese imagery, or...

Why Matcha Tastes Umami or Bitter: Theanine and Catechins Explained

Why Matcha Tastes Umami or Bitter: Theanine and...

Why does one matcha taste smooth and umami-rich while another tastes bright, bitter, or astringent? The answer is not a simple grade. Learn how theanine, catechins, cultivation, and preparation work...

Why Matcha Tastes Umami or Bitter: Theanine and...

Why does one matcha taste smooth and umami-rich while another tastes bright, bitter, or astringent? The answer is not a simple grade. Learn how theanine, catechins, cultivation, and preparation work...

Freshly whisked matcha in an ivory ceramic bowl beside a bamboo tea scoop.

I Thought โ€œCeremonial Gradeโ€ Meant the Best Mat...

Visiting tea producers in Japan changed how I understood โ€œceremonial grade.โ€ Here is what the label tells youโ€”and the questions that help you choose matcha.

I Thought โ€œCeremonial Gradeโ€ Meant the Best Mat...

Visiting tea producers in Japan changed how I understood โ€œceremonial grade.โ€ Here is what the label tells youโ€”and the questions that help you choose matcha.

Matcha Cultivars

Kagoshima Matcha: Our Tea Origins & How to Choose

Discover the Kagoshima origins of Luna Matcha, what cultivars and harvests can tell you, and how to choose between Symphony and Umami Burst for your daily cup.

Kagoshima Matcha: Our Tea Origins & How to Choose

Discover the Kagoshima origins of Luna Matcha, what cultivars and harvests can tell you, and how to choose between Symphony and Umami Burst for your daily cup.

Do You Need Ceremonial Grade Matcha for Lattes?

Do You Need Ceremonial Grade Matcha for Lattes?

โ€œCeremonial gradeโ€ is not an official matcha ranking. Learn how to choose matcha for lattes by flavor, milk ratio, and cost per cup, with practical options from Luna Matcha.

Do You Need Ceremonial Grade Matcha for Lattes?

โ€œCeremonial gradeโ€ is not an official matcha ranking. Learn how to choose matcha for lattes by flavor, milk ratio, and cost per cup, with practical options from Luna Matcha.

How to Choose the Best Matcha Powder

How to Choose the Best Matcha Powder

The best matcha powder depends on how you drink it, the flavors you enjoy, and what you want to spend per cup. For a daily latte, start with matcha that...

How to Choose the Best Matcha Powder

The best matcha powder depends on how you drink it, the flavors you enjoy, and what you want to spend per cup. For a daily latte, start with matcha that...