Lunamatcha Kagoshima Series

The "Napa Valley" of Matcha

Beyond Tradition, Into the Modern Ritual

In the world of Japanese tea, Kyoto is Bordeaux. It is defined by centuries of ceremony, "Umami" that tastes like the sea, and a rigid tradition meant for the tea room. But for the modern American lifestyle, Kyoto’s delicate ceremonial grades often present a dilemma: they are so subtle that their flavor vanishes in a latte, requiring 3 to 4 times the amount of powder to be tasted.

Luna Matcha chooses Kagoshima. Kagoshima is the Napa Valley of Matcha. It is bold, innovative, and designed for the way we live today. While Kyoto looks backward at history, Kagoshima looks forward to health, flavor, and purity.

Kyoto
(The Bordeaux)		 Kagoshima
(The Napa Valley)
Philosophy Traditional Ceremony Modern Lifestyle
Terroir Misty Mountains Volcanic Soil
Color Profile Pale Pastel Green Deep Emerald Green
Best Use Tea Room Rituals Versatile Daily Rituals

Kagoshima
(The Napa Valley)

Philosophy: Modern Lifestyle
Terroir: Volcanic Soil
Color Profile: Deep Emerald Green
Best Use: Versatile Daily Rituals

Kyoto
(The Bordeaux)

Philosophy: Traditional Ceremony
Terroir: Misty Mountains
Color Profile: Pale Pastel Green
Best Use: Tea Room Rituals

Why Choose the Kagoshima Series?

  • Optimized for Lattes

    Achieve a rich, vibrant taste with a standard serving. No more wasting expensive powder.

  • Volcanic Energy

    Grown in the mineral-rich soils of Kirishima, offering a smoother, cleaner energy boost.

  • Crafted by Masters

    Developed with Hiroyuki Mori, one of Japan’s top-ranked Tea Masters, specifically for the global palate.

  • Beyond "Culinary"

    Don't settle for bitter cooking powder. Experience true Ceremonial Grade that actually tastes like Matcha, even with milk.
1 5

Not sure which matcha to choose? Here’s a quick guide based on how you plan to enjoy it.

FAQ

Why is Luna Matcha darker than other brands I’ve tried?

Don’t confuse "Deep" with "Dull." While many brands aim for a light "wasabi" green, our Kagoshima leaves are grown in nutrient-dense volcanic soil, resulting in a Deep Emerald hue. This represents a higher concentration of chlorophyll and a bolder flavor profile that doesn't disappear when mixed with milk or water. It is the signature of the "Napa Valley" of tea.

Which Luna Matcha Kagoshima Series should I choose?

It depends on how you plan to enjoy your matcha.

For beginners, Premium Daily offers a balanced and versatile flavor for everyday use.
For matcha lattes, Symphony has a smooth, rich profile that pairs beautifully with milk.
For traditional preparation, Umami Burst delivers deep umami and a ceremonial-grade experience.
For a roasted, lower-caffeine option, Aroma Rich is a hojicha powder with a mellow, nutty character.

Which matcha is best for lattes?

Symphony is the best choice for matcha lattes in the Kagoshima Series.

Its well-rounded flavor and gentle sweetness stand up nicely to milk, creating a smooth and satisfying daily latte. Premium Daily also works well if you want a slightly bolder everyday option.

What is the best ceremonial-grade matcha in the Kagoshima Series?

Umami Burst is our ceremonial-grade organic matcha made from first-harvest leaves from Kirishima, Kagoshima.

It is known for its vibrant jade-green color, rich umami, subtle natural sweetness, and very low bitterness, making it ideal for traditional whisked matcha.

What is Premium Daily Matcha best for?

Premium Daily Matcha is designed for everyday enjoyment.

It offers a sophisticated balance of umami, natural sweetness, and gentle bitterness, making it a great option for lattes, smoothies, and daily whisked matcha.

What is Aroma Rich?

Aroma Rich is an organic hojicha powder from Kagoshima.

Unlike matcha, it is made from roasted green tea leaves, giving it a warm, toasted aroma and a mellow, nutty flavor. It is ideal for hojicha lattes, baking, and anyone looking for a lower-caffeine Japanese tea option.

Why is Kagoshima matcha special?

Kagoshima is one of Japan’s leading regions for premium organic matcha.

Its volcanic soil and clean mountain water help produce tea leaves with a vivid green color, smooth texture, and balanced umami. This unique terroir gives the Kagoshima Series its clean and vibrant character.

Is Luna Matcha sourced directly from Japan?

Yes. Our Kagoshima Series is sourced directly from tea producers in Kagoshima, Japan.

We work with a heritage tea company and import our matcha to Los Angeles, helping us maintain freshness and deliver authentic Japanese matcha more efficiently within the United States.

Who crafted the Kagoshima Series?

The Kagoshima Series was developed in collaboration with Hiroyuki Mori, one of Japan’s highest-ranked Tea Masters, together with a tea legacy spanning over 140 years.

This partnership helps ensure exceptional quality, careful blending, and an authentic expression of Kagoshima tea craftsmanship.

How fresh is your matcha?

We import our matcha regularly from Japan and ship from Los Angeles.

This helps preserve the color, aroma, and flavor of the tea while reducing the long delays that can happen with international fulfillment.

Is your matcha organic?

Yes. The core matcha products in the Kagoshima Series are USDA Certified Organic Japanese green tea sourced from Kagoshima.

They are carefully selected for purity, flavor, and everyday drinkability.

Do you offer free shipping?

Yes. We offer free shipping on orders over $50 within the United States.

All orders are shipped from Los Angeles for faster domestic delivery.

A Different Shade of Green: The "Deep Emerald"

In the US, many believe that "bright, light green" is the only mark of quality (the Marukyu Koyamaen standard). This often leads to the misconception that darker greens are lower grade.

Let’s clear the air.

Kagoshima’s highest-grade matcha is a Deep, Intense Emerald. This is not a sign of age—it is a sign of life.

  • Kyoto Green: A delicate, pale pastel.
  • Kagoshima Green: A rich, vivid forest green, packed with chlorophyll from volcanic nutrients.

This depth of color translates to a Full-Bodied Flavor. Just as a bold Napa Cabernet stands tall where a delicate Pinot Noir might fade, our Kagoshima matcha retains its soul even when paired with milk. You don’t need to triple the serving size to experience a "Symphony" of flavor.

Why It Matters: Purely Organic, Truly Daily

The "ジレンマ" (Dilemma) of high-end Kyoto matcha is that it wasn't made for your morning latte. This leads people to use "Culinary Grade" Kyoto matcha for their drinks, sacrificing quality for strength.

Luna Matcha breaks this cycle.

Our Kagoshima Series is 100% USDA Organic. Because we use Kagoshima’s advanced, large-scale organic farming techniques, we provide a level of purity and potency that traditional Kyoto farms simply cannot match at scale.

This isn't just a trend. By making premium, smooth, and delicious organic matcha accessible, we want to help it become a permanent part of the American health ritual.