Luna Matcha Journal
Why Matcha Prices—and Availability—Sometimes Ch...
Global demand for Japanese matcha has grown faster than supply. Here is how limited allocations, currency movements, and import costs affect Marukyu Koyamaen pricing and availability in the United States.
Why Matcha Prices—and Availability—Sometimes Ch...
Global demand for Japanese matcha has grown faster than supply. Here is how limited allocations, currency movements, and import costs affect Marukyu Koyamaen pricing and availability in the United States.
Beyond “Ceremonial Grade”: What Matcha Labels D...
Matcha has become far more popular in America, but its labels have not necessarily become more informative. Understanding what is in the package requires more than color, Japanese imagery, or...
Beyond “Ceremonial Grade”: What Matcha Labels D...
Matcha has become far more popular in America, but its labels have not necessarily become more informative. Understanding what is in the package requires more than color, Japanese imagery, or...
What “Uji Matcha” Really Means—and Why Authenti...
Matcha has become part of everyday life across the United States. It appears in cafés, kitchens, wellness routines, and social media feeds—often presented in a brilliant shade of green and...
What “Uji Matcha” Really Means—and Why Authenti...
Matcha has become part of everyday life across the United States. It appears in cafés, kitchens, wellness routines, and social media feeds—often presented in a brilliant shade of green and...