The Origin

Why Organic Matters

Most matcha available today is conventionally grown.

We believe your daily ritual should be as clean as it is delicious.

That's why we source exclusively from certified organic farms in Kagoshima, Japan.

Organic Matcha from Kagoshima

  • Fast U.S. Shipping

    Shipped Fresh from Los Angeles

  • USDA Organic

    Certified Organic by USDA

  • Crafted in Japan

    Made in Kagoshima

INTRODUCING UMAMI BURST

Our Finest Organic Matcha

Many organic matchas prioritize certification over flavor.

Umami Burst was created to prove that organic matcha can still deliver exceptional richness, vibrant color, and a deeply satisfying matcha experience.

Crafted from some of the highest-quality organic tea leaves available in Kagoshima, Japan, Umami Burst offers the balance, sweetness, and umami typically associated with premium Japanese matchaβ€”while remaining USDA Certified Organic.

For those seeking the very best of what organic matcha can be, this is our flagship expression.

The Terroir

Why Kagoshima?

Kagoshima has become Japan's leading region for premium organic matcha.

Its volcanic soil, abundant sunshine, and innovative farming practices create vibrant tea leaves with exceptional flavor and color.

Made with Luna Matcha

  • Blue Planet Latte

    Organic matcha inspired by the colors of Earth.

  • Blooming Symphony

    Delicate floral artistry meets organic matcha.

  • Berry & Matcha Bliss

    Sweet berries balanced with vibrant matcha.

  • Velvet & Matcha

    Rich chocolate finished with a touch of organic matcha.

THE CRAFT

Crafted with a 10th Dan Tea Master

Developed alongside Hiroyuki Mori, a 10th Dan Tea Master from a tea-making family with over 140 years of heritage.

His expertise helped shape the Kagoshima Series into a collection that delivers exceptional flavor without compromising organic purity.

Modern Tradition

  • Koishiwara Matcha Bowl

    Handmade in Japan and designed for modern matcha lattes.

  • Emerald Matcha

    The vibrant green color of premium organic matcha from Kagoshima.

  • Sakura Whisk

    Handcrafted bamboo whisk adorned with a delicate Sakura charm.

  • Matcha Starter Kit

    Everything you need to begin your matcha ritual.

FAQ

Why is Luna Matcha darker than other matcha brands?

A: Not all premium matcha has the same shade of green.

Our matcha is grown in Kagoshima, where volcanic soil and abundant sunshine produce tea leaves with a naturally deeper emerald color. This deeper color is characteristic of Kagoshima matcha and contributes to its rich flavor and full-bodied character.

Which Luna Matcha should I choose?

A: Choose based on how you enjoy matcha:

β€’ Umami Burst – Our finest organic matcha, ideal for traditional preparation and matcha enthusiasts.

β€’ Symphony – Smooth and versatile, perfect for matcha lattes and daily enjoyment.

β€’ Premium Daily – Balanced and approachable, designed for everyday matcha rituals.

β€’ Aroma Rich – Organic hojicha powder with a roasted flavor and naturally lower caffeine.

Which matcha is best for lattes?

A: Symphony is our most popular choice for matcha lattes.

Its balanced flavor profile remains vibrant when paired with milk while maintaining the smooth character expected from premium Japanese matcha.

Premium Daily is also an excellent option for everyday lattes.

What is your highest-grade matcha?

A: Umami Burst is our flagship organic matcha.

Made from first-harvest tea leaves grown in Kirishima, Kagoshima, it offers rich umami, natural sweetness, vibrant color, and minimal bitterness.

Why choose organic matcha?

A: We believe your daily matcha ritual should be as clean as it is enjoyable.

Our Kagoshima Series is USDA and JAS Certified Organic, allowing you to enjoy authentic Japanese matcha without compromising on quality, flavor, or purity.

Why is Kagoshima matcha special?

A: Kagoshima is Japan's leading region for organic matcha production.

Its volcanic soil, abundant sunshine, and ideal growing conditions help create tea leaves known for their vibrant color, rich flavor, and exceptional consistency.

Is your matcha sourced directly from Japan?

A: Yes.

Our matcha is sourced directly from tea producers in Kagoshima, Japan and imported to Los Angeles, allowing us to maintain freshness while providing faster delivery within the United States.

Who developed the Kagoshima Series?

A: The Kagoshima Series was developed in collaboration with Hiroyuki Mori, a 10th Dan Tea Master from a tea-making family with more than 140 years of heritage.

His expertise helped create a collection focused on flavor, balance, and organic quality.

How fresh is your matcha?

A: We import matcha regularly from Japan and ship directly from Los Angeles.

This helps preserve the tea's color, aroma, and flavor while reducing fulfillment times within the United States.

Is your matcha organic?

A: Yes.

The core matcha products in the Kagoshima Series are USDA Certified Organic.

We believe organic certification should never require sacrificing flavor.

Why is Luna Matcha more expensive than culinary-grade matcha?

A: Luna Matcha is crafted from premium Japanese tea leaves selected for flavor, color, and overall drinking experience.

Unlike many lower-cost culinary matchas designed primarily for baking or sweetened drinks, our matcha is intended to be enjoyed on its own or in high-quality lattes.

Do you offer free shipping?

A: Yes.

We offer free U.S. shipping on orders over $50.

All orders are shipped from Los Angeles.

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